Oceania Marine has announced the re-branding of its marine interiors subsidiary from Specialised Manufactured Interiors to Oceania Interiors. The background to this move is that six month ago Oceania Marine took over the manufacturing facility and staff formerly operated by well known Superyacht Interiors company, SMI. Oceania Marine did not purchase SMI’s business but did acquire the brand which the new company initially operated under. Oceania Marine Managing Director, Martin Gleeson, further explains:
“Our thinking was that SMI had successfully completed a large number of Superyacht interior projects over a number of years and it would be a shame if that legacy was lost. So, we decided to give it six months before we considered any changes to the brand or how the facility operated. We realised that the brand came with ‘baggage’ but we wanted to give it a chance and see if we could resurrect it.”
The six month ‘trial period’ expired and a review by Oceania Marine Corporate Services determined that the sales and business development aspects of the business would benefit considerably from full integration with Oceania Marine. As a result a restructuring of the interiors company has taken place with support in sales and business development coming from the Oceania Marine team. The business has also been re-branded so that it joins the Oceania Marine brand, hence, Oceania Interiors. Gordon French was operations manager when Oceania Marine took over and has been confirmed in the role going forward. He comments:
“The re-branding as Oceania Interiors relies heavily on the existing Oceania Marine brand and is well under way. New logos have been designed to be closely followed by marketing collateral as well as a new website. The already strong Social Media presence has been adapted to promote the new name. This will be followed by attendance at all the main yacht shows over the next twelve months. Oceania Interiors will be providing details shortly via its website news page as well as by way of tweets and posts of project work it has under way.”
Oceania Interiors provides a technically advanced design service that takes the interior from the initial renderings and general arrangement to a full 3D model which is CNC cut for precision. In the ‘state of the art’ 1900sqm manufacturing facility, located close to North Shipyard, the interior takes shape before being dry assembled, checked and packed for shipment to the install site which can be anywhere in the world. Oceania Interiors’ experienced install team then travels to the site to complete the job.